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Associations Now
NOVEMBER 18, 2019
Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Social proof. The reason?
Reid All About it
JUNE 30, 2023
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Hear about newsletter best practices to increase engagement and curate outside content.
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Reid All About it
MAY 12, 2023
I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Host: Big Think+ Book Club Speaker: Natalie Nixon, PhD.,
Reid All About it
JULY 7, 2023
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Hear about newsletter best practices to increase engagement and curate outside content.
MemberClicks
DECEMBER 13, 2022
What makes you click or engage with emails in your inbox? “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. So the words you choose for your emails are super important to make sure you’re saying EXACTLY what you want to. Names, dates, prices, etc.
Reid All About it
JANUARY 29, 2016
One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. In the future, I’ll also include websites, blogs, and books.
Reid All About it
JANUARY 6, 2017
It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.
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